Projects the image of Nicaraguan products, as well as the institutional services of CEI and other businesses with exporting potential, in both domestic and international arenas, in order to promote their products and thereby help increase the nation’s overall exports.

The following services are offered by the Marketing and Promotion area:

Exporter’s Web Site

Provides users with easy Internet access for obtaining commercial information about Nicaragua as a market of origin for exports, and about its main destination markets.

Trade Fairs and Commercial Missions

Organizes the participation of Nicaraguan businesses with export potential in International Trade Fairs and Commercial Missions with the goal of exploring new markets and facilitating contacts with importers who are interested in Nicaraguan export products.

Business Promotion

Implements a publicity strategy with institutions and the media, to strengthen CEI’s image among the Nicaraguan export sector. It also edits and publishes specialized documents that help promote and develop exports, such as the following:

• NOTIEXPORT: An electronic bulletin providing up to date information about themes of interest to exporters.
  
  
• Exporters Directory: A consultative document that consists of a complete and practical guide about the main exporters, their products and related services. The main purpose of the Directory is to help Nicaraguan exporters to obtain a higher level of participation in international markets.